Breeze is a managed service available to Financial Institutions. It enables you to personalize your email marketing without a full implementation of Dynamic Yield. Using our Experience Email and Mastercard-driven data together, you can target cardholders in different audience segments with unique emails.
Each email promotes a unique Mastercard benefit or offer aligned to the audience segment’s spending habits and designed to encourage increased engagement and spend.
Why choose Breeze?
- It’s fast: Quick activation of personalization with no heavy lifting or implementation needed.
- It’s unique: Powered by Mastercard’s proprietary models and spend insights.
- It creates value: Upsell and cross-sell products, increase card usage, improve retention.
- It’s scalable: Available as a 1:1 program and at scale with 1:many programs.
Leverage the power of Mastercard with Element data
Element is the key enabler of Breeze. We use Element extensions to personalize experiences for cardholders using transaction data alone, meaning we don't need to track user behavior in-session to personalize.
Element data sets include:
To participate, financial institutions must issue Mastercard cards. Contact your Mastercard account manager to get started with Breeze. Limitations to participation might apply due to data privacy and legal considerations.