In general, Dynamic Yield does not store personally identifiable information (PII) about your users. If users are identified with an email address, we hash the address before storing it so the email cannot be used.
In order to deliver experiences that depend on personally identifiable information (PII) such as triggered emails or audience export, you need to upload a User Email Feed containing the information. This is only allowed after signing a legal agreement and enabling the feature in coordination with your Customer Success Manager.
A User Email feed is a one-column feed containing user emails. Dynamic Yield takes the feed, hashes the emails, and compares them to the hashed emails of already identified users. If a match is found, the original (non-hashed) email is stored in a separate and more secure location and the user is said to be matched. We now have the email address of the hashed user and can send them triggered emails and can include their data when exporting audiences.
Creating User Email Feeds
Each Dynamic Yield site can support one user email feed.
- Go to Assets > Data Feeds and click New.
- Select User Email Feed.
- Click Get Credentials and write down the S3 bucket details and the credentials. You will only be able to get these credentials two times without help from your Customer Success Manager so write them down.
- Prepare your CSV file. It should contain one column with plain text emails to the S3 bucket. For more details, see User Email Feed File Format below.
- Upload the CSV to the following folder in the S3 bucket depending on the date:
For example: upload_2020-03-19_14-00
- Whenever a new file is uploaded, a synchronization is initiated to Dynamic Yield within a few minutes.
User Email Feed File Format
The file must be in CSV format, using UTF8 encoding. The filename must be data.csv. It must contain one column named "email", containing plain-text emails. The first row is ignored as it is assumed to be a header row.
You can also download an example file below.
Managing User Email Feeds
Once it has been synchronized, you can view in the Data Feeds list (Assets › Data Feeds). You can view the synchronization status including any errors, and view details about the S3 storage and credentials by clicking Feed Source Details. Each user can only generate the credentials two times for security reasons (imposed by AWS) so write them down in a secure location. If you already generated credentials two times and need to generate them again, please open a support ticket.
Only valid email addresses are ingested (strings with "@" in the middle). Due to privacy restrictions, Dynamic Yield cannot display the contents of the file, nor which emails were not ingested.