Experience OS by Dynamic Yield is a hyper-personalization operating system, which enables you to serve your visitors with relevant and personalized content and promotions, instead of serving a one-size-fits-all experience to everyone. This is done with advanced behavioral targeting capabilities, targeted messages, and product recommendations.
Experience OS apps provide end-to-end functionality to solve particular business needs in your digital marketing. Visit the Dynamic Yield Inspiration Library to see a wide variety of use cases for various industries, audiences, and campaign types.
You’ll also want to check out our Dynamic Yield Academy courses. Here are a few to start with:
- Overview & Campaigns: Our beginner's guide, providing an overview of the system and a basic intro to campaigns.
- Introducing Dynamic Yield for Business Users: Learn how site personalization with can empower your team to drive long-term, sustainable growth.
- Intro to Behavioral Targeting: Learn more about how to use user data to create personalized experiences.
Create your sites
One of the first things you’ll do in terms of implementation is to create a site. The site is an entity representing your website or mobile app, for which you’ll be creating your personalization campaigns. All campaigns, audiences, and assets are managed in the site entity.
You can have multiple entities, say, one for a website and one for a mobile app, or separate sites for different countries, and so on.
Before you create your site , learn more about:
- Implementation types: Web implementation, mobile app implementation, and implementation for API campaigns.
- Using a single site or multiple sites.
- Multi-language support. This can affect how you decide to implement your sites.
No matter which implementation you select, there are some additional processes to set up:
- Tracking meaningful events: Measure how campaigns affect your KPIs. For example, how much revenue is generated by users who were served with a campaign; or if you run a test on the product page, which variation contributed to more Add to Cart events. Tracking also enables you to segment your traffic by engagement. For example, users who added an item to the cart 5 times, or users who subscribed to your newsletter. We have a set of recommended, commonly used events, and you can also create custom events to track any interaction that is unique to your business.
Learn more about implementing events for Web, API, and Mobile.
- Product Feed onboarding: Every site defined in the OS must have either a product feed or a content feed. When onboarded to Experience OS, your feed unlocks many powerful features, such as serving personalized recommendations, building an affinity profile based on analysis of your visitors’ preferences, social proof messaging, and much more.