You can create and personalize site abandonment triggered emails in Dynamic Yield that will be sent directly from your SFMC account.
Triggered emails allow you to automatically send an email to users who have left your site (or app) without completing a purchase. The email will include content relevant to the abandoned browsing session.
When complete, the process works as follows:
Configuring the SFMC Integration
- Configure dedicated end points using cloud pages in SFMC. For each campaign in Dynamic Yield you must create a cloud page with a different end point. Make sure the authentication includes security header parameters with a token for each endpoint.
The data from Dynamic Yield will include the recipient email, items in cart, recommended items, hidden pixel and URL wrapper for tracking purposes.
- Copy the campaign ID from your dedicated endpoint as highlighted in this example:
- Create a dedicated data extension to save the respective data for each campaign.
- Use the endpoint and header parameters to configure the custom ESP integration settings. Use a variable for the campaign name as shown below.
- Create JSON triggered email campaigns using the procedures in this article. Use the campaign ID from your dedicated endpoint (highlighted in step 2 above) to define the ESP Campaign Name.
Whenever a campaign is triggered in Dynamic Yield, it sends the data from the Dynamic Yield variation to SFMC. Cloud page JS code saves the respective data in the data extension and triggers the email.
Tracking Triggered Emails in SFMC
- In SFMC, edit the email content to include the tracking pixel.
- Use the URL wrapper to track clicks and conversion attributions in Dynamic Yield, including any clickable asset on the email.
Products in cart / recommended example:
Now you can view an email in SFMC with variables to accept data from Dynamic Yield: