Module #3 - A/B Testing: The third module in the Business Fundamentals Training Series will provide you with an overview of the A/B Testing capabilities within DY, detailed explanations of the test configurations, and a demo walk-through of how to duplicate a Variation within an Experience and then configure an A/B test.
At the end of this training module, you will be able to duplicate a Variation within an Experience of a Campaign, and define the configurations for an A/B Test.
- 1: Intro to Module @ 00:06
- 2: Topic 4.0) A/B Testing Overview @ 00:56
- 3: Topic 4.1) Primary Metrics @ 03:08
- 4: Topic 4.2) Traffic Allocation @ 05:16
- 5: Topic 4.3) Variation Stickiness @ 08:07
- 6: Topic 4.4) Attribution @ 10:23
- 7: Topic 4.5) Configure an A/B Test Demo @ 15:31
- 8: Topic 4.6) Exercise: Duplicate a Variation and Configure an A/B Test 27:40
- 9: Topic 4.7) Developer’s Perspective @ 28:27
- 10: Wrap-Up @ 29:33