After creating a triggered email campaign, you should send a test email, and simulate a triggered email on your site. You can measure the effectiveness of your triggered emails by viewing the experience reports.
Test a Triggered Email
To send a test email of the triggered email:
- Go to Email › Triggered Emails, and click the Preview icon .
- Enter an email address or external identified, and specify the desired settings.
- Click Send and verify that you received an email.
Simulating a Triggered Email on Your Site
You can run a simulation of a triggered email to verify the trigger functionality on any triggered email experience. The simulation works on experiences in any state: fully published, saved as a draft, or paused.
Note: Simulation is not supported for triggered emails of type price drop.
- Close any open tabs to the URL you plan to test.
- Make sure you are not testing from a filtered IP
- Go to Emails › Triggered Emails.
- Select any triggered email experience and click Simulation.
- Enter the target email address or external identified and the URL you want to test.
- Perform the expected user actions. As you navigate the site, you can see details about your session such as whether or not an email was triggered.
- If you perform an action that meets the trigger conditions, the corresponding campaign will appear under Pending Triggered Emails and an email will be sent. The email will be sent immediately, disregarding the Delay Send parameter, however it may take a few minutes to process.
Viewing Triggered Email Reports
You can view detailed reports with information about the performance of each triggered email campaign.
Go to Email › Triggered Emails and click the View Report icon next to any campaign.
This graph displays the overall statistics of your experience based on its Primary Metric.
This table breaks down the performance of each variation according to the following metrics. The metrics displayed in the report differ depending on the campaign's primary metric.
- Send Requests. The number of times Dynamic Yield requested an email send from the ESP.
- Opens. The number of times the email was opened. One user may open the email more than one time.
- User. The number of unique users who opened the email.
- Revenue. The revenue attributed to users who clicked on the email. Revenue is attributed if a purchase occurs after the user clicked on the email, but before the end of the attribution window.
- Revenue Per User. The attributed revenue divided by unique users who opened the email.
- CTR. The total clicks on the email divided by the total opens.
- Purchases. The total purchases attributed to users who clicked on the email. Purchases are attributed if they occur after the user clicked on the email, but before the end of the attribution window.
- Purchases Per User. The total purchases divided by the number of unique users who opened the email.