LiveRamp is a data connectivity platform. LiveRamp enables companies and their partners to better connect, control, and activate data to transform customer experiences and generate more valuable business outcomes.
LiveRamp integration enables you to onboard your LiveRamp data to Dynamic Yield. This data can later be used to create audiences and target experiences. For example, if LiveRamp identifies the user's gender, you can target experiences based on that.
How Does it Work?
- User data is exported from LiveRamp to Dynamic Yield.
- A User Data feed is created in Dynamic Yield based on the exported data, which enables new audience conditions.
- You target experiences to users who belong to these audiences.
- Users’ LiveRamp identity is matched with their Dynamic Yield identity when they visit your site. If the user meets the audience conditions, they are served with the targeted experience.
Prerequisite
LiveRamp pixel must be implemented on your site.
Enable the Integration
Step 1: Identify users by their LiveRamp identity
Fire an identify event when the LiveRamp pixel is rendered. This enables Dynamic Yield to match the user identity with their LiveRamp identity.
Example:
DY.API('identify', {
uid: '134567', //LiveRamp ID
type: 'IDL'
});
Step 2: Prepare the LiveRamp data for onboarding
In the LiveRamp console:
- Create a new destination, and select the Dynamic Yield destination tile.
- Select data sets for distribution. This is the user data that you want to use later for segmenting and targeting in Dynamic Yield.
- Enter the Dynamic Yield site ID to onboard this data to. If you want to use this data on multiple sites enter the main one, and you can later share it across multiple sites in the Dynamic Yield platform, without uploading it to each site separately.
How do I get the site ID?
The site ID is a 7 figure number, usually beginning with “876” or “987”. It appears in the URL of the Dynamic Yield dashboard, next to “redirectToSectionId=”.
- Click Save.
Great, data transfer is now flowing from LiveRamp to Dynamic Yield!
Dynamic Yield Support receives an email with the taxonomy file and delivery information. As you would do with a first-party data integration, get a mapping of this data to your Segment IDs from your Technical Account Manager. The Segment IDs enable you to target each segment in the Dynamic Yield platform.
Creating Audiences based on LiveRamp’s Data
After your User Data Feed is set up (contact technical support if needed), a new audience condition called “CRM - LiveRamp [Destination ID]” becomes available. Use it to create audiences based on your LiveRamp data using the taxonomy file. You can later create experiences that are targeted to these audiences.
Limitations
- Because a user's first-ever pageview on your site is used to connect their LiveRamp identity to their Dynamic Yield identity, targeting works only on subsequent pageviews.
- The integration is based on LiveRamp's first-party data exchange.