Web personalization campaigns enable you to create tailored promotions, product recommendations, messages, and notifications for your visitors. These custom experiences can be tested, optimized, personalized, and measured.
Each campaign type is designed to fit a different use case, and together they are powerful tools for personalizing experiences across your funnel.
Web personalization campaigns – script-based
| Campaign type | Use case | Example |
|---|---|---|
| Notification | Trigger subtle messages at the edge of the screen. | Provide visitors who’ve added items to the cart a notification of how close they are to the free shipping threshold. |
| Custom Code | Execute any Javascript codes on the page | Change the order of your navigation bar based on user preferences. |
| Visual Edit | Edit any page with a simple point-and-click editor. | Edit the text and style of your Request Demo button across the entire site. |
| Multi-Touch | Test a set of changes across multiple pages. | Test free shipping vs. 15% off across your entire site. |
| Dynamic Content | Replace or add any in-page element with a dynamic one. | Change the image of your hero banner based on a user’s local weather. |
| Recommendations | Display products based on user activity and other algorithms. | Set your recommendations strategy to the user’s affinity and offer each visitor a unique set of items based on their personal preference and current intent. |
| Overlay | Trigger a prominent pop-up in the mid-screen | Prompt an exit-intent overlay for visitors who added items to their cart and are about to leave your site without making a purchase. |
Web personalization campaigns – API-based
| Campaign type | Use case | Example |
|---|---|---|
| API recommendations | Display the most relevant items based on user activity and algorithms. | Provide visitors who’ve added items to the cart a notification of how close they are to the free shipping threshold. |
| API Custom Code | Use the power of Dynamic Yield testing and allocation, while fully controlling how campaigns are rendered on your site |
Test the order of various homepage elements to maximize user engagement, or application form layouts to increase conversion. |
Managing web personalization campaigns
All web personalization campaigns are created and managed on a single screen. You can search and filter your campaigns by type, status, label, and ID. Useful columns can be added by clicking the Columns dropdown. Your last setting is always saved for future sessions.
Get inspired with our Inspiration Library
Experience OS apps provide end-to-end functionality to solve particular business needs in your digital marketing. Visit the Dynamic Yield Inspiration Library to see a wide variety of use cases for various industries, audiences, and campaign types.