Performing Split Tests (Redirect Tests)

Split tests or redirect tests are used for comparing different URLs as a variation. For example, when testing a new layout of the homepage – you can redirect half of your users to an alternate design. Later on, you can compare the performance of those who received the original page, and those who were redirected.

1. Go to Site Personalization › New Campaign and click Custom JavaScript.
2. Set the trigger to Page load and the frequency to Once per pageview and click Next.
3. Set the targeting as desired and click Next.
4. Create a variation for the alternative page that you want to test by clicking New Variation.
5. Go the the Dynamic Yield Templates tab and select Redirect.
   
6. Enter the target URL of the variation.
7. Save your work and publish the test.