Unified Customer Profile API (Early Access) – Dynamic Yield Knowledge Base

Dynamic Yield collects and derives many user attributes from multiple channels. Using the unified customer profile server-side API, you can retrieve the data Dynamic Yield has on a particular user, aggregated across all sites and apps in your account. You can use this data to create custom experiences to enhance a third-party platform.

The collected attributes include:

IDs and traits
Transactional data (e.g. days since last purchase/visit, AOV, observed LTV)
Session attributes (e.g. list of used devices & browsers, locations, traffic sources)
Product engagement (e.g. recently viewed/purchased products, products in the cart)

Notes:

This is an early access feature. To join the early access program, contact your Customer Success Manager.
An API Key has to be included in the header of every API call. To enable generating a key, contact your Customer Success Manager.

API Details

The API returns the user attributes for one user (specified by a CUID) aggregated from all sites in the account.

Path

https://dy-api.com/v2/ucp/cuid

or https://dy-api.eu/ for European Data center

HTTP Method

Headers

DY-API-key: A string.
Content-Type: application/json

Parameters

id (string) – The user’s identifier
idType (string) – The user identifier type, can be 'email', 'he' (hashed email) or 'external'
sitesIDs (string array, comma separated) – (optional) a list of site IDs from which the data should be aggregated; if this parameter is not passed – the section from which the API key was generated is used.

Return

A JSON object including all available data attributes for the requested visitor with the name and value for each attribute.

Response codes

202 request acknowledged
400 error parsing request
401 invalid or missing API key
403 access denied for a valid API key (wrong section, illegal operation)
404 internal routing issue (pls contact DY support)
405 wrong HTTP method (not GET, in this case)
429 too many requests received
500 unspecified internal error (pls contact DY support)

Request Example

curl -X GET \
https://dy-api.com/v2/ucp/cuid?idType=he&id=715d5eec50e32a57ab6a2b0772d9b4487dffb282dfb794036e82caa7128f6b52&sitesIDs=
[xxxxxx,yyyyyyy,zzzzzzz] \
  -H 'cache-control: no-cache' \
  -H 'content-type: application/json' \
  -H 'dy-api-key: 1234567890abcdef1234567890abcdef1234567890abcdef'

Response Example

{
  "identified": true,
"Summary": {
      "lastVisitDate": 1572794168793,
      "firstVisitDate": 1572794154354,
      "daysSinceLastVisit": 1,
      "lastPurchaseDate":1574352804,
      "firstPurchaseDate":1574352804,
      "daysSinceLastPurchase": 37.0,
      "numberOfPurchases": 1,
      "lifetimeValue": 198.00,
      "averageOrderValue": 198.0,
      "productsPurchased": [1223-1,3324-4],
      "lastPurchasedProducts": [1223-1,3324-4],
      "averageDaysBetweenPurchases": 0.0,
      "averageNumberOfItemsPerPurchase": 2.0
    }
}
  "online": {
    "deviceList": [
        "Desktop"
    ],
    "browserList": [
        "Chrome"
    ],
    "trafficSourceList": [
        "DIRECT"
    ],
    "locationList": [
        "US_VA_Ashburn"
    ],
"lastOnlineVisitDate": 1572794168793,
  "firstOnlineVisitDate": 1572794154354,
  "daysSinceLastOnlineVisit": 1,
    "lastSeenLocation": "US_VA_Ashburn",
    "lastSeenBrowser": "Chrome",
    "lastSeenDevice": "Desktop",
    "lastSeenTrafficSource": "DIRECT",
    "purchases": {
      "lastPurchaseDate":1574352804,
      "firstPurchaseDate":1574352804,
      "daysSinceLastPurchase": 37,
      "numberOfPurchases": 1,
      "lifetimeValue": 199.0,
      "averageOrderValue": 199.0,
      "productsPurchased": [1223-1,3324-4],
      "lastPurchasedProducts": [1223-1,3324-4],
      "productsInCart": [4990-0],
      "numberOfProductsInCart": 1,
      "lastPurchaseChannel": null,
      "averageDaysBetweenPurchases": 0.0,
      "averageNumberOfItemsPerPurchase": 2.0
    },
    "productsViewedInLast90Days": [
        {
            "sku": "1310564-600",
            "timestamp": 1572794168793,
            "quantity": 1
        },
        {
            "sku": "1310564-600",
            "timestamp": 1572794154354,
            "quantity": 1
        }
    ]
  },
  "offline" : {
    "purchases": {
      "lastPurchaseDate": null,
      "firstPurchaseDate": null,
      "daysSinceLastPurchase": null,
      "numberOfPurchases": 0,
      "lifetimeValue": 0.0,
      "averageOrderValue": 0.0,
      "productsPurchased": [],
      "lastPurchasedProducts": [],
      "lastPurchaseStoreId": null,
      "averageDaysBetweenPurchases": 0.0,
      "averageNumberOfItemsPerPurchase": 0.0
    }
  }
}

Attributes Returned

Type	Attribute Key	Attribute Name	Data Type	Description
Product Engagement	lastPurchased Products	Last purchased products	Array of Strings (SKUs)	A list of all product SKUs purchased by the user in the last purchase event. This attribute can be also be used to indicate offline purchases when placed under the attribute "offline" as seen in the example above.
Product Engagement	numberOf Products InCart	Number of products in cart	Integer	The number of items in the user’s cart.
Product Engagement	productsInCart	Products in cart	Array of Strings (SKUs)	A list of all product SKUs in the user’s cart.
Product Engagement	productsPurchased	Products purchased	Array of Strings (SKUs and timestamp)	A list of all product SKUs purchased by the user. This attribute can be also be used to indicate offline purchases when placed under the attribute "offline" as seen in the example above.
Product Engagement	productsViewedIn Last90Days	Products viewed in last 90 days	Array of Strings (SKUs and timestamp)	A list of all product SKUs viewed by the user in the last 90 days.
Session Behavior	browserList	Browser List	Array of Strings (browsers)	A list of all browsers on which the user was tracked by Dynamic Yield.
Session Behavior	deviceList	Device List	Array of Strings (devices)	A list of all devices on which the user was tracked by Dynamic Yield.
Session Behavior	LastSeenBrowser	Last seen browser	Enum value	The last browser on which the user was tracked by Dynamic Yield.
Session Behavior	LastSeenDevice	Last seen device	Enum value	The last device on which the user was tracked by Dynamic Yield.
Session Behavior	LastSeenLocation	Last seen location	Country, Region, City	The last location (Country, Region, City) where the user was tracked by Dynamic Yield.
Session Behavior	LastSeen TrafficSource	Last seen traffic source	Enum value .	The last traffic source where the user was tracked by Dynamic Yield
Session Behavior	locationList	Location list	Array of Strings (countryCode_ regionCode_ cityName)	A list of all locations (Country, Region, City) where the user was tracked by Dynamic Yield.
Session Behavior	trafficSourceList	Traffic source list	Array of Strings (traffic sources)	A list of all traffic sources on which the user was tracked by Dynamic Yield.
Transactional	AverageDays BetweenPurchases	Average days between purchases	Float	The average days between purchases tracked by Dynamic Yield. This attribute can be also be used to indicate offline purchases when placed under the attribute "offline" as seen in the example above.
Transactional	AverageNumber OfItems PerPurchase	Average number of items per purchase	Float	The average number of items for all purchases tracked by Dynamic Yield. This attribute can be also be used to indicate offline purchases when placed under the attribute "offline" as seen in the example above.
Transactional	averageOrderValue	Average order value	Float	The average value of purchases the user has performed that were tracked by Dynamic Yield. This attribute can be also be used to indicate offline purchases when placed under the attribute "offline" as seen in the example above.
Transactional	daysSince LastPurchase	Days since last purchase	Integer	The number of days since the last purchase event tracked by Dynamic Yield. This attribute can be also be used to indicate offline purchases when placed under the attribute "offline" as seen in the example above.
Transactional	daysSinceLastVisit	Days since last visit	Integer	The number of days since the last page view tracked by Dynamic Yield.
Transactional	firstPurchaseDate	First purchase date	Date	The date of the first purchase event tracked by Dynamic Yield. This attribute can be also be used to indicate offline purchases when placed under the attribute "offline" as seen in the example above.
Transactional	FirstVisitDate	First visit date	Date	The date of the first-page view tracked by Dynamic Yield.
Transactional	LastPurchase Channel	Last Purchase Channel	Number (site ID)	The last Dynamic Yield site where a purchase event was tracked.
Transactional	lastPurchaseDate	Last purchase date	Date	The date of the last purchase event tracked by Dynamic Yield. This attribute can be also be used to indicate offline purchases when placed under the attribute "offline" as seen in the example above.
Transactional	lastVisitDate	Last visit date	Date	The date of the last page view tracked by Dynamic Yield.
Transactional	lifetimeValue	Observed Lifetime value	Float	The total value of purchases tracked by Dynamic Yield. This attribute can be also be used to indicate the value of offline purchases when placed under the attribute "offline" as seen in the example above.
Transactional	numberOf Purchases	Number of purchases	Integer	The purchase events tracked by Dynamic Yield . This attribute can be also be used to indicate offline purchases when placed under the attribute "offline" as seen in the example above.