Dynamic Yield is fully compliant with major data privacy regulations such as GDPR and CCPA. We have taken steps such as creating a European data center to support local data storage, data transfer safeguards, and appointing a data privacy office (DPO). To learn more about Dynamic Yield's compliance with these regulations, see this article on our website.
Dynamic Yield also provides you with tools to ensure that you are fully compliant with data privacy regulations. We provide ways to prevent user data collection, retrieve user data, and delete user data.
Preventing User Data Collection
GDRP and other regulations require you to allow users to prevent your website from tracking them. Dynamic Yield allows you to comply with these regulations using an assumed consent method (requires users to opt-in) or an active cookie consent method (requires users to opt-out).
If users are not tracked, they will only be eligible to receive experience that are not personalized.
Deleting or Retrieve Visitor Data
You can request to retrieve or delete visitor data by opening a ticket (from the support site). For details, see Deleting or Retrieving Visitor Data.