One of the challenges in experimentation is designing a good test. A well-designed test can improve conversion rates, improve your site’s performance and provide real insight to user preferences. A poorly designed test can lead to inaccurate insights or stall your program all together. How then do you turn your hypothesis into an experiment that leads to ROI?
In this course, you will learn:
- Best practice to setting up your A/B test.
- Fine tuning the experiment to fit your particular use-case.
- Understand your results and take action.