2020 Email Strategy with Lands' End Email Personalization Guru

Matthew Larson, Email Marketing Manager and personalization guru at Lands' End, and Jake Tenenbaum, Senior Customer Success Manager at Dynamic Yield discuss why email marketing is such a powerful mode of communication with customers, and should be fully embraced. Learn what they did in 2019 to achieve success and reach incredible uplifts, as well as their suggestions for a well rounded, successful email marketing campaign for 2020.

Specifically:

The importance of email marketing
A Deep Dive into Lands' End's history and success with email
Tips for a winning 2020 email strategy