Creating Triggered SMS Campaigns

Triggered SMS campaigns enable you to automatically send personalized messages to users based on their behavior. For example: Remind users of items they left in the cart, notify them that a product they viewed is now available at a lower price, or use any other event as a trigger.  

Create a triggered SMS campaign

1. Go to Triggered Messages › Campaigns and click Create Campaign.
2. On the Select Trigger page, select the trigger for your campaign.

3. Each trigger is relevant to a different use case, and includes different settings. Trigger types include:

   Cart Abandonment

   Send messages to users who added items to their cart, but did not complete a purchase. 

   • Trigger: The message is triggered when a user adds a product to the cart. You can limit it to trigger only for products with a specific property.
   • Delay Send: The message is sent to the user after this defined amount of time passes.
   • Cancel Send: Set an action that causes the message to not be sent. By default, cart abandonment messages are canceled if the user makes a purchase or visits the site again.
   • Frequency Capping: Limit how many messages to send in a given timeframe. 

   

   Product View Abandonment

   Send messages to users who viewed at least one product page, but didn't add any items to the cart or make a purchase. 

   • Trigger: The message is triggered when a user views a product page. You can set it to trigger only products with a specific property.
   • Delay Send: The message is sent to the user after this defined amount of time passes.
   • Cancel Send: Set an action that causes the message to not be sent. By default, product view abandonment messages are canceled if the user makes a purchase (any product, not necessarily the products they initially viewed) or adds an item to the cart (any product). 
   • Frequency Capping: Limit how many messages to send in a given timeframe. 

   Category View Abandonment

   Send messages to users who viewed a category page, but did not view a product, add one to the cart, purchase a product, or return to the site. 

   • Trigger: This message is triggered when a user adds a product to the cart. You can limit it to be triggered only if products with a specific property are added to the cart.
   • Delay Send: The message is sent to the user after this defined amount of time passes.
   • Cancel Send: Set an action that causes the message to not be sent. By default, category view abandonment messages are canceled if the user views a product, adds a product to the cart, makes a purchase, or visits the site again.
   • Frequency Capping: Limit how many messages to send in a given timeframe. 

   Price Drop

   Send messages to users to let them know that a product they viewed or added is now priced lower. 

   • Trigger: By default, this message is sent when any product price drops by 10%, to all users who viewed it in the past 30 days. You can limit it to products with a specific property, or send it only to users who added the product to the cart. You can change the 10% to any other percentage or any other monetary value (say, $100 lower).
   • Schedule: The message is sent at the time closest to the trigger within this time window. 
   • Frequency Capping: Limit how many messages to send in a given timeframe. 

   Custom

   Send message to users who perform a specific behavior, like viewing a product, making a purchase, or any other event. 

   • Trigger: The action that a user needs to do for the message to be sent to them. It can be a single event, or it can be a list of multiple events (for example, user signup or login).
   • Delay Send: The message is sent to the user after this defined amount of time passes.
   • Cancel Send: Set an action that causes the message to not be sent. It can be a single event, or it can be a list of multiple events.
   • Frequency Capping: Limit how many messages to send in a given timeframe. 
4. Click Next to continue to Targeting. You can target this campaign to all users, or you can target it only to users who belong to a specific audience or a shared audience.
   
   We recommend starting with a test audience to verify the flow on your website.
5. Click Next to create a new variation. 
6. Enter the text to send in the message. You can insert dynamic product properties into the text using the format ${Variable Name}, for example: ${productURL}.
   The referenced product is determined according to the trigger type, as follows:
   • Cart abandonment: The last product in the cart
   • Product view abandonment: The last product viewed
   • Price drop: The last product viewed by the visitor that had a price drop
   • Custom: The last product viewed
7. Preview your variation by clicking the preview icon and then entering your phone number.
   
   
   You will receive the campaign message on your phone.
8. Save the variation, and repeat as necessary. When you're done creating variations, save the experience.