Is there a maximum number of experiences per campaign?

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Lucy Johnson

• March 15, 2020 12:02

Is there a max number of experience I can add to a campaign and are there any implications that I should consider when creating a multi-experience campaign?

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  Permanently deleted user

  • March 15, 2020 12:03

  Maximum number is 20.
  The only thing to consider is that having too many experiences, means that many of them will probably not recieve significant traffic. When thinking about creating a campaign with 20 experiences, you should consider if the value of over-personalization is meaningful enough to maintain it.

  Edit: It is possible to contact support to have the limit raised.

   

  Another thing you might want to consider is how you want to look at campaign results:

  In DY you get a report at the experience level, so the more experiences the harder it is to:

  • measure the overall value of the campaign
  • compare performance across experiences
  • measure the overall value of using segmented experiences vs. targeting everybody

  If you have more than a handful experiences, i’d consider serving the segmented experiences test (child test) as variation of a custom action (parent test).

  Then you’ll be able to compare against a control which either:

  • doesn’t get anything (–> value of campaign vs. no campaign)
  • gets only the fallback/non-targeted experience from the child test (–> value of segmenting vs not segmenting)

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