As we all know, retailers are facing unforeseen challenges as a result of the global pandemic. This is forcing many of us to alter or tweak our long-term plans so we can better serve in-the-moment needs.
Some industries have been hit harder than others, forcing businesses to tighten budgets, while for others, business is spiking, pushing digital teams to find solutions to better manage a sudden influx in online traffic. Regardless of where you fall on this spectrum, you might be looking for resources, strategies, and ideas to help your business' situation.
With a bit more time on my hands, I've been turning to podcasts, gauging different takes from business leaders on the economic outlook and hearing from marketers first-hand on how they are handling the crisis within their organizations. Additionally, I find myself feeling inspired by industry veterans who have faced adversity in the past, many of whom have shared their wisdom on how to weather this storm.
After listening to more episodes than I'd like to admit, I rounded up 11 of the best podcast episodes out right now, each with a unique take on how to handle varying marketing challenges in light of COVID-19.
I created a Spotify playlist with all 11 episodes, and I've written up a blog post to provide a brief overview on the contents of each episode. So if you're looking for some additional resources, I encourage you to listen to ones that pique your interest.
And if you're an auditory learner like myself, share any additional marketing-related podcast episodes below that you've found helpful and interesting!
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