Strong increase in demand for workout equipment

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Elias Montero

• March 26, 2020 21:16

I am seeing a big pick up on products related to working out at home including equipment. Any thoughts on what experiences I should use? Any cross sell ideas? 

 

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  Alisha Merchant

  • March 26, 2020 21:29

  Hi Elias - I've seen that trend and have some ideas for you! 

  • Add “Workout from Home” (a play on WFH) in the menu and create a dedicated section for sport at home with videos and home gym products.
  • If you're able to create content and host workouts on Instagram, you can promote those on the HP of the site where you can include links to the shoes and clothing worn by the instructor.
  • You can also create a landing page and fill it with recommendations and dynamic content featuring specific workouts and all the equipment needed. 
  • By using an Overlay or Notification you can push subscription messaging to get daily workouts emailed.

  Hope this helps! 

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  Meira Farber

  • March 29, 2020 23:45

  This is a great easy to use, Out of the box template for Alisha's second recommendation.  You can also find other templates to easily get these campaigns up and running

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  Elias Montero

  • March 30, 2020 14:18

  This is great! Thank you!

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