The first and foremost affected industries are everything about travelling.
I want to display a couple of extremely unusual and therefore very effective campaigns launched by our customers.
On March 30, S7 Airlines is launching the “Fly at Home” promotion. For a month, travellers will receive 100 miles to their personal S7 Priority loyalty program accounts for every day spent at home.
This campaign is excellent in several senses:
- S7 shows its social responsibility by motivating people to stay at home and therefore fight against there pandemic
- S7 massively enrich their customer base and CRM by engaging more people to sign up for the loyalty program
With the quarantine, many of us faced a situation where we have to share a space with the family and kids during working hours. And many of us find it almost impossible to make it work. HRS offers an excellent solution - to use one of their hotels as a home office where you can work in a non-disturbing environment.
The offer works by email request – again an excellent opportunity to actively expand your email database in order to use it later for the marketing campaigns.
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