Over the last few weeks, the coronavirus has triggered massive shifts in shopping behavior across affected regions, as many physical retail locations have begun operating under limited hours or have temporarily shut their doors. Now largely reliant on eCommerce, consumers uncertain about the future are bulk-purchasing necessities and ordering otherwise non-standard items to make their extended periods at home feel more comfortable.
Among these new patterns, some brands within Dynamic Yield’s customer base are experiencing increases in organic search traffic. The second-largest source of overall monthly eCommerce traffic (according to SEMrush), as shoppers take to Google in search of unfamiliar or high-demand products, retailers – especially those dealing in essential goods – can expect this number to rise.
While it has always been important to optimize Product Detail Pages (PDPs), which serve as one of the main entry points to a site, it is a good time for online retailers to maximize the performance of traffic to these pages, ensuring high-intent visitors are able to find what they are looking for.
In this DY blog post, discover a few tips we’ve seen successfully implemented to improve product discovery, reduce bounce rates, and keep brands top of mind throughout an entirely new purchase decision process.
Let me know if you have any additional ideas not listed in the post (or any questions)!
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