In some cases, we want to test if we can improve sales of a specific product or a group of products, rather than improving sales across the board.
For example, we are planning to launch a test where we add additional, product-specific content for 10 of our products. In the end, we want to see if we can improve sales for those 10 specific products. However, there's not an easy way to do this. As far as I know, the only way is to set up 10 individual events that fire when each of those products is purchased, set them up as goals, and track each campaign against the correct goals.
Is there any way to make this easier? Setting this up is time-consuming (trust me, I'm going through it currently). Does anyone know of a different way to do this? Like if we pass in a string of product ids as a property for each purchase event, can we create a goal that fires only if certain ids are found in that string?
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