How to setup "New Users" and Returning Users" Audiences in DY?

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Anas Chokairy

• September 10, 2020 12:31
• Edited

I get this question often from different DY users. Here is a step by step guide on how to setup "New Users" and "Returning Users" audiences within DY.

1. Create a Custom Action (Custom Code) campaign and call it  "User Type". 

a. Campaign setup

- Trigger - page load

- Frequency - Once per session

b. Create targeted Experience "New Users"

- Who? New User ___is____ true

- Create a new variation - Custom Code 

- Copy and paste the following snippet in the JS TAB: DY.API('event', {name:'User Type', properties:{type: 'new' }});

- Save variation

- Save experience

c. Create targeted Experience "Returning"

- Who? New User ___is____ false 

- Add a New Variation: Custom Code:

- Copy and paste the following snippet in the JS TAB:  DY.API('event', {name:'User Type', properties:{type: 'Returning' }});

- Save variation

- Save experience

- Set the status of both experiences to "Active" and publish your campaign.

2. Go to audience explorer

a. Create the "New Users" Audience

- Choose:

"Event trigger by property" => User Type => type => new => at least one time
AND
"Event trigger by property" => User Type => type => returning => at most 0 times

- Create audience, call it "New users", add label "User Type" and select "The current session" as look back window.

b. Create the "Returning Users" Audience

- Choose "Event triggered by property" => User Type => type => Returning => at least one time

- Create audience, call it "Returning users", add label "User Type" and select "The current session" as look back window.

Best, 
Anas Chokairy 
Customer Success Management 

3

• 

  Alexander Poss

  • September 10, 2020 12:04

  Shouldn't frequency be "Once per Session" instead of "Once per pageview"?
  Otherwise the target "New User (first session)" doesn't fit and it will fire unnecessary requests?

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• 

  Anas Chokairy

  • September 10, 2020 12:30

  Hello Alexander, 
  
  "Once per page view" will work as well as "once per sessions" and will have no effect on the target in question. On the other hand, you are absolutely right and one event per sessions should be enough to qualify the users to the right audience.
  
  Article rectified.

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  Edd Saunders

  • October 11, 2023 07:53

  Shouldn't I use 'returning' or 'Returning' everywhere? Or it's not case sensitive?

   

  I see you have both, lowercase and uppercase first letter here and there

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