Integrating with Salesforce Audience Studio (Krux)

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Theo Archer

• August 20, 2020 20:06

Hi all,

We are trying to integrate DY and Salesforce Audience Studio. Does anyone here have experience doing this?

If you have any information to share, it would be much appreciated!

Thanks
Theo

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  Permanently deleted user

  • August 24, 2020 07:55

  Hi Theo Archer!

   

  If you have Krux object on the page, you can fetch all the existing segments for a user, and fire an event for EACH different segment, the event name would be something like 'Krux', the properties will contain the segment ID.

  Then, under audience manager - create audience for each Krux ID.

   

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  Theo Archer

  • August 25, 2020 04:09

  Hi Chen!

  Thanks for your prompt response. Is this preferable to firing a single event with the entire comma separated list of audience IDs? There could potentially be 100+ IDs included there.

  Theo

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  Raphael Richter

  • August 25, 2020 06:07

  Hi Theo,

  you have to make sure that the maximum number of characters for the event properties (7000 characters) is not exceeded.

  With a comma separated list of 100+ IDs that could be a problem. We experienced such problems trying to send all Tealium Properties of a user via an event.

  Best,

  Raphael.

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  Lior Delouya

  • August 25, 2020 09:54

  One disclaimer for this method - what happens if a user is getting in, and out of an audience. Having an event with contains will not get the user out of the audience in DY platform.

  One possible solution is using a session audience - but I will recommend an approach of reading the object with Evaluators.

  Please raise it also as a feature request with you CSM, she might find a more robust solution using Server/Client APIs. 

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  Raphael Richter

  • August 25, 2020 11:36

  Hey Lior,

  thanks for this helpful comment.

  In our Tealium scenario we use a use case dependent combination of Audiences and Custom Evaluators.

  Best,

  Raphael.

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  Lior Delouya

  • August 25, 2020 11:38

  Hi Raphael,

  For sure. Thank you for sharing. 

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  Theo Archer

  • August 25, 2020 22:33

  Hi Lior/Raphael,

  Thanks for your input. 

  Theo

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