Integrating with Salesforce Audience Studio (Krux)

Comments

7 comments

  • Chen Arbel

    Hi Theo Archer!

     

    If you have Krux object on the page, you can fetch all the existing segments for a user, and fire an event for EACH different segment, the event name would be something like 'Krux', the properties will contain the segment ID.

    Then, under audience manager - create audience for each Krux ID.

     

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  • Theo Archer

    Hi Chen!

    Thanks for your prompt response. Is this preferable to firing a single event with the entire comma separated list of audience IDs? There could potentially be 100+ IDs included there.

    Theo

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  • Raphael Richter

    Hi Theo,

    you have to make sure that the maximum number of characters for the event properties (7000 characters) is not exceeded.

    With a comma separated list of 100+ IDs that could be a problem. We experienced such problems trying to send all Tealium Properties of a user via an event.

    Best,

    Raphael.

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  • Lior Delouya

    One disclaimer for this method - what happens if a user is getting in, and out of an audience. Having an event with contains will not get the user out of the audience in DY platform.

    One possible solution is using a session audience - but I will recommend an approach of reading the object with Evaluators.

    Please raise it also as a feature request with you CSM, she might find a more robust solution using Server/Client APIs. 

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  • Raphael Richter

    Hey Lior,

    thanks for this helpful comment.

    In our Tealium scenario we use a use case dependent combination of Audiences and Custom Evaluators.

    Best,

    Raphael.

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  • Lior Delouya

    Hi Raphael,

    For sure. Thank you for sharing. 

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  • Theo Archer

    Hi Lior/Raphael,

    Thanks for your input. 

    Theo

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