An idea that was tossed around on our team is using a single landing page on our site and then using DY experiences to show different content/product based on URL parameters.
For example: user goes to page with a param "utm_campaign=product1" and we replace several content pieces on the site for this product and then if the user goes to the page with "utm_campaign=product2" we load content for that product.
Then this strategy would be used for possibly 4+ products, with 6 different content sections to replace per product.
Does anyone have experience running something like this? Further, what downsides are there to running a personalized landing page like this?
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