There are 2 audiences that should cover all users in the site. The audiences are:
- New users
- Returning users
When looking at the number of users in the Audience Manager list, it is showing more users than the overall users.
The Audience Manager list, shows the number of users that entered the audience for the timeframe that is set on the top right side.
These audiences are based on session, however the audience manager report is based on days (yesterday, last 7 days or last 30 days).
This means that during the day, it is possible for the same user to enter the “new users”” audience and return later that day and enter “returning users” audience.
In the audience manager we will see that user counted in both audiences
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