[LIVE Seminar Feb. 22] Use Case Inspo Thread - Product Feed Best Practices

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Ashley Berman

• February 09, 2022 21:28

Join us on Feb. 22nd for best practices on optimizing your Product Feed and use case inspiration to empower your merchandising approach!

Comment below with your own ideas and pro tips for using Custom Columns, optimizing feed values, targeting, using Custom Filter Rules, etc. 

We'll check this thread leading up to the seminar and spotlight our favorites during the live session! Got a question on Product Feeds for the panelists? Visit this thread and post your question during the seminar to hear input and insight from the panelists in real-time.

Enroll here & we'll add an invite with the seminar link to your calendar→

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  Tobias Lewe

  • February 16, 2022 16:48

  Hey Ashley, 

  awesome that you create this training! I would interested in the following case.

  Gender and Age-Group for Websites with several Stores. 

  Use Case:

  Retailer has separted their store into four areas (1.Default, 2.Women, 3.Men, 4.Kids). There is an overlap in the product range some products from Women Store are shown in the Kids Store and vice versa.

  What would be your recommendation how to deal with the gender and age-group columns. We have discussed three possibilitites the gender coumn: 

  1. Only have the values  "women" "men" for gender and seperate them with a pipe. (women; men; women|men)

  2. Have the values "women", "men" and "unisex". (women, men, unisex)

  3. Create two column and make it a binominal value (women-> yes/no; men->yes/no)

  Same question for age-group. Here we would have the values, "adult", "teen", "kids", "babies"

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  Tobias Lewe

  • February 22, 2022 15:15

  How does DY select which SKU to choose from a similar group-id?

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  Sunita Dublish

  • February 22, 2022 15:31

  Are the custom columns added to file before adding to DY or can we add them after?

   

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  Fernando Gavarron

  • February 22, 2022 15:42

  Can you create an audience with "top affinity to dresses" when the parent category is a general category like woman?, won't it be "woman" always the category to which the user has the top affinity (as it's in all woman clothes) or are the levels in the category treated as separate elements

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  Sunita Dublish

  • February 22, 2022 15:53

  Can we remove custom column that was used for rendering? We were using custom column for creating urls for emails but we are not using it now. The custom column was created using the parser function. Can I remove that code from parser function.

   

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