Gidi Vigo

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Articles

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  • Affinity-based Personalization

    Dynamic Yield affinity-based personalization enables you to translate user interactions with your products (product views, purchases) and engagement into simple preference scores to your product ca...

  • Bayesian Approach to A/B Testing

    Dynamic Yield uses a score called the Probability to be Best to determine how to allocate variations across your site's traffic. The score is based on a Bayesian statistical approach. This article ...

  • Experience API Basics

    Security The API is HTTPS-only. Request and response bodies are JSON-encoded. Authentication and authorization are based on API keys passed in the request header, which are managed through the Dyna...

  • Check Your Readiness

    There are several things to ensure before you start using Experience APIs. If you're unsure about any of the points here, we're happy to help assess your use case. Can you modify the source code? T...

  • Troubleshooting Data Discrepancies

    Although many different platforms may collect and display data about things like pageviews and clicks on your site, each platform has a unique way of calculating these numbers. Things such as defin...

  • mParticle Integration

    You can analyze the performance data of campaigns created in Dynamic Yield using mParticle reports. This enables you to filter sessions/users who viewed a specific campaign, experience, or variatio...

  • Getting Started with Experience OS

    Experience OS by Dynamic Yield is a hyper-personalization operating system, which enables you to serve your visitors with relevant and personalized content and promotions, instead of serving a one-...

  • Single vs. Multiple Sites

    If you have multiple websites, you might ask yourself whether you should create a different Dynamic Yield site for each one, or manage all of them in one Dynamic Yield site entity. This has tremend...

  • Understanding A/B Test Results

    A/B tests are experiences using the A/B test allocation method that have at least two active variations. You can view a report for each experience by clicking a campaign in one of the campaign list...

  • Preview Your Email Campaigns

    You can send more personalized emails by embedding Product Recommendations and Dynamic Content into your ESP campaigns. The preview tool allows you to see how different users from different locales...