The Hotjar connector is an Experience OS extension that employs heatmaps, session recordings, surveys, and feedback widgets to visualize user interactions and collect valuable feedback.
The Hotjar connector enables real-time tracking and analysis of user interactions and behaviors for each variation served. This empowers you to optimize campaigns based on detailed insights gathered through Hotjar's powerful visualization and tracking tools.
Install the connector
- In the Experience OS store, go to Hotjar and click Learn More.
- On the Hotjar page, click Install.
After you install the Hotjar connector, it appears in your extension library in Web Personalization. In this view, you can disable and enable the connector as needed.
View Dynamic Yield campaigns in your Hotjar account
When the integration is enabled, your campaigns appear in your Hotjar account as custom events. To explore insights related to these campaigns, such as heatmaps, recordings, and funnels, you can use the Hotjar filter feature. You can then select the specific Dynamic Yield campaign you want to analyze, providing you with valuable insights for your optimization efforts.
Disable Hotjar for individual campaigns
By default, the connector triggers Hotjar events for all of your campaigns. However, you can disable (and re-enable) it for individual campaigns using the Track campaign performance toggle in the Create Campaign screen. Note that if you have the Analytics Platform Integration connector installed, it will stop sending events to that extension as well.