As a chat-based tool, Shopping Muse has the power to transform how users discover products—but only if they engage with it. To unlock the full potential of conversational discovery tools, it's essential to effectively introduce, promote, and educate your users. Here are some ready-to-deploy templates to help you seamlessly integrate Shopping Muse into various user touchpoints.
Floating notifications
Floating notifications are among the most popular ways to introduce users to site chat. Users naturally move in and out of the Shopping Muse experience, whether they're asking questions, receiving product recommendations, or exploring other discovery methods like browsing the product listing page (PLP). Ensuring they can easily reengage with Shopping Muse is key.
A floating notification keeps the chat readily accessible, making it simple for users to consult Shopping Muse again, to seek inspiration, or to ask follow-up questions. To implement this, consider using the Shopping Muse CTA: Sticky Side Panel or Shopping Muse CTA: Chat Bubble templates available under Dynamic Content and Notifications. These templates allow for full customization, including icons, colors, and text, to match your brand.
Call-to-action banners
While notifications are great for re-engagement, they can sometimes be overlooked by users who are new to the Shopping Muse experience. Evergreen banners are an excellent way to introduce Shopping Muse, explaining its benefits and how it can enhance the shopping journey.
These banners should be strategically placed on high-traffic pages like the home page, product pages, category pages, search dropdowns, and the "No results" search page. Use the Shopping Muse CTA: Small Banner or Shopping Muse CTA: Banner templates under Dynamic Content. These templates allow for full customization, including icons, colors, and text, to match your brand.
Banners & Notifications Examples:
Product badging
Another recommended way to introduce customers to Shopping Muse is through product badges on category and product pages. These badges can trigger a conversation with Shopping Muse, focusing on options like "Complete the Look," "Shop the Look," "Great With," or "Stylist Picks" for a specific product.
Shopping Muse not only recommends items that pair well with a specific SKU but also offers expert advice across any category or industry. To implement this, use the Shopping Muse CTA: Complete The Look Badge custom code template.
Complete-the-Basket recommendations
Customers can be hesitant to try new experiences, so instead of asking them to initiate a conversation with Shopping Muse, bring the conversation to them: Display a recommendation widget with the assistant’s suggestions directly on the cart page or as an overlay after an item is added to the cart.
For example, if a user adds a paint bucket to their cart, Shopping Muse could suggest a brush, roller, and paint cover to complete their purchase. This enhances the shopping experience by understanding the customer's intent and offering relevant recommendations. Use the Shopping Muse CTA: Complete the Set custom code template for this.
"No Results" page
Shopping Muse is designed to always find products, regardless of how well your catalog is tagged or what the user query is. If your native search engine returns no results, triggering Shopping Muse can turn a frustrating experience into a positive one by continuing the search for the query.
To implement this, use the Shopping Muse CTA: No Results Page custom code template.
Product listing page banner
As a discovery tool, Shopping Muse shines when helping users find the perfect items. As such, one effective entry point is a personalized banner on category and search pages, right in the heart of the discovery funnel. For instance, if a user searches for "jeans", a banner in the search results with a CTA like “Still looking? Shopping Muse can help you find the perfect jeans” can enhance the shopping experience and improve conversion rates.
To implement this, use the Shopping Muse: Listing Page Banner custom code template.