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Connecting Your Domain to Acquisition Pages

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Display acquisition page content on your own domain to ensure strong brand alignment and compatibility with ad networks.

Understanding subdomains

A subdomain is an extension of your root domain that helps organize pages and directories. Examples include:

  • promo.example.com
  • help.example.com

By creating a dedicated subdomain for your acquisition campaign and configuring a CNAME (canonical name) record, you can link the acquisition page to your custom domain. This allows your campaign content to be displayed at a designated subdomain:

subdomain.example.com/{campaign_identifier}/campaign_name

Benefits of using a custom domain

  • Brand trust and recognition: Custom domains enhance credibility. A landing page hosted at offers.yourbrand.com appears more professional and trustworthy than a generic domain, helping build customer confidence.
  • Consistent branding across campaigns: A custom domain aligns your marketing efforts under a unified brand identity, creating a seamless user experience.
  • Improved SEO performance: Search engines favor consistent branding. Using a custom domain can boost rankings, especially when combined with other SEO strategies.
  • Higher engagement rates: Users are more likely to engage with campaigns hosted on familiar, branded domains.

Adding your domain to acquisition pages

Step 1: Create a custom subdomain

Choose a unique subdomain that isn’t already in use and share it with the Dynamic Yield team.
Your custom subdomain should follow this format:

    • [region]marketing.bank_name.com
    • [promo_name].bank_name.com
    • [region].bank_name.com

Dynamic Yield will send you an email with the required CNAME record. Make sure you've received this email before proceeding to the next step. 

Best practices for custom domains

  • Keep it short, memorable, and easy to spell.
  • Use relevant keywords to enhance SEO.

Step 2: Configure the CNAME record in your DNS provider

A CNAME record redirects traffic from your subdomain to the acquisition page hosted on the Dynamic Yield servers. To configure the CNAME record in your DNS provider, do the following:

  1. Log in to your DNS hosting provider and navigate to DNS management.
  2. Add the provided CNAME record.
  3. Ensure the record is configured within 72 hours. Otherwise, a new record will be needed.
  4. Notify the Dynamic Yield team when the setup is complete.

Step 3: Test your custom domain

When your custom domain is ready, you can test a campaign on your branded URL.