Experience Web is an Experience OS app that enables you to create personalized on-site experiences. Adapt your entire onsite experience according to the behavior, preferences, and affinities of every single visitor — even first-timers.
Web personalization campaigns enable you to create tailored promotions, product recommendations, messages, and notifications for your visitors. These custom experiences can be tested, optimized, personalized, and measured.
Each campaign type is designed to fit a different use case, and together they are powerful tools for personalizing experiences across your funnel. Campaigns can be deployed using your Dynamic Yield script implementation or using our Experience API. See Experience Web Campaign Types for details.
Managing Experience Web
Experience Web provides a hub for all your web personalization needs, and includes the following areas:
- Campaigns: Here you can manage all your campaigns. Create new campaigns, edit existing ones, change campaign status, archive or delete campaigns, and more. You can search and filter your campaigns by type, status, label, and ID. Click the Columns dropdown to add more useful columns. Your last setting is always saved for future sessions.
- Templates: In this tab, you can manage any templates you've created for web personalization. See Creating Templates to learn more. These are in addition to the built-in templates Dynamic Yield offers when you create a campaign.
- Extensions: This is your library of extensions you use for web personalization. These can include analytics, content management, user data management, generative AI, and more.