The user has started looking around your site.
Behavior related to this state of mind
At this point, your brand is new to them, and it might even be their first visit to your site. You have no historical data about their behavior, and as they have just arrived, they haven't yet done anything significant, like viewing a category or product details page.
Your goal
Your main concern at this point is avoiding bounce and keeping them engaged.
Empathetic response
Your empathetic response for this user could include:
- Educating them about your brand with campaigns personalized to new users.
- Using product guides to find out what they like and direct them to products that meet their needs and desires.
- Sparking their interest with offers on trending and popular items.