The user has shown interest in your offering and is gaining familiarity with your brand.
Behavior related to this state of mind
Something has caught the user's eye, and they realize you might be able to offer them value. They are now engaged with your site: They've done a search or filtered items, and have viewed products or categories. They have not yet demonstrated high intent.
Your goal
You want to make sure they don't exit your site. You already know what they're interested in, help them discover more from this category.
Empathetic response
Your empathetic response for this user could include:
- Using Affinity Allocation to get them to the right place.
- Offering incentives, such as category-specific promo codes.
- Creating guides or quizzes to help them get to the right product within the target category.