The user is zeroing in on specific items.
Behavior related to this state of mind
The user has taken some action indicating intent, such as adding items to their cart or wishlist. They're at the point where they need to make a decision.
Your goal
You want to reassure the user that these products and your brand are the right choice for them and get them to make a purchase.
Empathetic response
Your empathetic response for this user could include:
- Using social proof to boost the users confidence and motivation about a product.
- Use user-generated content to show the product in action.
- Raise perception of value by highlighting high ratings by other shoppers.
- Fuel excitement and promote action by indicating shipping time frames.
- Reconnect with users who've left items in the cart but haven't completed the purchase with a reminder or incentive.