The user has purchased from you in the past but hasn’t had activity for a significant period.
Behavior related to this state of mind
The user had a good experience with you, and was in the Satisfied, Confident, or In Love relationship state. But now, there have been no pageviews during the lookback period, and the user is dormant.
Your goal
You now want to re-engage, and remind the user why they loved you, or create a sense of urgency for a great deal.
Empathetic response
Your empathetic response for this user could include:
- Trigger a personalized win-back fueled by affinity to new arrivals.
- Prompt them of club or loyalty points they can use.
- Remind the user of items on their wishlist.
- Spark their interest and urgency with time-limited offers.
- Ask the user for feedback to let them know you care, and sweeten the deal with a gift.