The user now knows your brand and feels confident buying from you, so they’ve made multiple purchases. This is the perfect time to step things up and strengthen the emotional connection.
Behavior related to this state of mind
They might occasionally visit your site because they trust your brand. They're open to deeper engagement, but their loyalty isn't locked in yet.
Your goal
Solidify the user's repeat behavior so they keep coming back, and then use the existing connection to push towards an even deeper relationship.
Empathetic response
Your empathetic response for this user could include:
Introduce variety or added value
Use cross-sells, upsells, and bundled offers to expand their experience with your brand and increase purchases. To expose confident users to more items that are new to them: Use AffinityML to encourage cross-sell and upsell, or Algorithm Studio to showcase new items to grow basket size and increase AOV.
Encourage discovery across other channels
Web, app, email, or in-store—to reinforce confidence and build momentum. For example, use a popup or email campaign to push for users to download your mobile app, which in turn also unlocks the push notification channel for you to engage with users.
Promoting loyalty programs
Provide incentives and recognition that push the user towards loyalty program thresholds. A repeat purchaser is perfectly primed: Motivate them with actions that qualify them for exclusive status and rewards.