Reconnect Price Drop Campaign

Price Drop campaigns notify users when the price of a product they previously interacted with has been reduced. These messages aim to re-engage users by offering timely and relevant discounts, increasing the chance of conversion.

Trigger logic

Trigger conditions

A Price Drop campaign triggers when two conditions are met:

1. The user has interacted with a product by either:
   • Adding it to the cart (default)
   • Viewing it (any product, with or without a specific property)
2. The product’s price has dropped by either:
   • A percentage (default: 10%)
   • A fixed currency amount defined in the campaign setup

Additional rules: 

• After the interaction occurs, Dynamic Yield tracks the product for price changes for 30 days.
• Any time the user re-engages with a product, the campaign is reset and the 30-day tracking period begins again.

Schedule

• Messages are sent in the next available scheduled window after the price drops.
• You can define which days of the week messages can be sent.

Send to

• Messages are sent only to users who meet the trigger conditions.
• You can apply audience filters during campaign setup (for example, send only to registered users or loyalty members).

Don’t send if (cancel conditions)

The Price Drop cancel condition is fixed: If the user purchases any product during the 30-day tracking period, the campaign is canceled.

Message content configuration

Price Drop campaigns support the following message variable types:

• Price Drop Items 
  Use variables to render metadata from the product feed, such as:
  • Price drop percentage or amount
  • Original price
  • Discounted price
  • Product name
  • Image
  • Category or brand

Include multiple variable slots to for multiple products with price drops.

If there are fewer products than slots, the extra variables remain empty.

• Recommendation blocks
  • You can include recommendation strategies configured with Reconnect App as the Page Type.
  • Contextual strategies return recommendations based on items in the cart or viewed items.
• User Data
  • You can use any field from the User Data feed to personalize the message. 
    For example: The user’s name, loyalty tier, or recent activity.

Best practices

• Define a clear schedule that aligns with expected user activity (for example, weekdays only).
• Include multiple price drop variables to capture and display more than one discounted product.
• Monitor engagement trends to fine-tune thresholds (say, 10% vs. 20% price drop).

FAQs

Q: How long are products tracked after user interaction? 
A: Products are tracked for 30 days from the last qualifying interaction (view or add to cart).

Q: Can I customize the cancel conditions? 
A: No. Price Drop campaigns have a fixed cancel condition: The purchase of any product within the tracking window.

Q: Can a user receive multiple price drop messages for different products? 
A: Yes. Multiple products can be tracked, and any price drop within the 30-day period triggers a message.

If multiple products meet the price drop condition at the same time, they can be included in a single message using multiple variable slots. So a user might receive one message with several products, or multiple messages for price drops that occur at different times.

Q: What happens if more price drop variables are included than qualifying products? 
A: Extra variables are left empty.