Reconnect Change in User Attribute Campaign

Change in User Attribute campaigns trigger personalized messages when a specific user attribute changes. This campaign type supports powerful behavioral and lifecycle messaging based on shifts in user data.

Trigger logic

Trigger conditions

A message is triggered when a user attribute value changes. For example:

• Loyalty tier changes from “Silver” to “Gold”
• Loyalty points cross a defined threshold
• Region or language preference is updated

Supported value types are strings and numbers. Support for date values is planned for later this year.

Evaluation logic

• Changes are evaluated once a day, at the end of the day.
• The current feed is compared to the last synced User Data Feed—as long as it wasn't synced on the same day (if it was, the same-day sync is ignored, and the feed is compared to yesterday's sync).
• Works the same for both CSV and API-based feed updates.

Schedule

• This campaign type uses a schedule (not a wait time).
• Messages are sent in the next available scheduled window after a qualifying change.
• You can configure which days of the week messages can be sent.

Send to

• Messages are sent only to users who meet the specific attribute change condition.
• You can also send the campaign to a particular audience (select in the Send to field) in addition to the trigger condition.

Don’t send if (cancel conditions)

• There are no built-in cancel conditions.
• Unless the global cap of 5 message per user every 24 hours is hit, messages are sent.
• You can configure delivery rules or frequency limits in the campaign settings to manage messaging volume.

Prerequisites

• You must have an active User Data feed configured for your account.
• The feed must use the section’s primary identifier (CUID).

Message content configuration

Change in User Attribute campaigns support the following variable types:

• User data variables
  You can use any fields from the User Data feed, such as:
  • Loyalty tier
  • Points balance
  • Recent activity indicators
  • Region, language, or other profile attributes
• Recommendation blocks
  • Use any strategy and set Reconnect App as the page type.
  • Contextual strategies can use recent user behavior or attributes to personalize the output.

Best practices

• Avoid overly broad triggers to avoid high message volumes.
• Test on a limited segment before scaling to your full user base.
• Sync your feed regularly to maintain accurate and current trigger logic.

FAQs

Q: What kind of attribute changes can be used as triggers? 
A: Any change in a string or number value from the User Data feed.

Q: Can I use feeds that don’t use CUID as the identifier? 
A: No. Only User Data feeds that use the section’s primary identifier (CUID) are supported for this campaign type.

Q: Can I define multiple trigger conditions in a single campaign? 
A: No. Each campaign supports one attribute change condition, but you can layer additional audience filters.

Q: What happens if a user’s attribute changes multiple times in a single day? 
A: Only one change per attribute per user is evaluated each day, based on the final state at the time of evaluation.