Reconnect Messages per Channel

Email messages

Reconnect sends emails through ESPs by triggering them with API events that include personalized content and recommendations from Dynamic Yield. These events should be linked to a campaign or template on your ESP, where you replace the relevant content items with data from the event body.

Use the Reconnect JSON editor to compose the event body to send to your ESP. Include dynamic variables for user data, product recommendations, and trigger-related details. Learn more about using variables.

Follow your ESP's required schema and insert personalized data into the appropriate custom properties.

See Reconnect Email Integration to learn about supported ESPs and their payload requirements.

SMS messages

Reconnect uses external SMS providers to deliver messages via API events with personalized content from Dynamic Yield. The required message format depends on your integration:

• Twilio: Enter free text in the Reconnect SMS editor. Use variables directly in the text, and configure them in the Variables tab.

• Custom SMS: Compose the event body in the JSON editor, following your provider's schema. Populate the correct parameters with dynamic values. 
  
  Sample schema:

  {
    "From": "YOUR_SENDER_NUMBER",
    "To": "RECIPIENT_NUMBER",
    "Body": "ENTER_SMS_CONTENT_HERE"
  }

Use variables for user data, product recommendations, and trigger details. Learn more about using variables.

Reconnect SMS short links

Reconnect short links are a Dynamic Yield service designed for SMS campaigns to save space and reduce messaging costs. These links are shortened versions of your target URLs, but still redirect users directly to the intended destination. Each short link is automatically tracked by Dynamic Yield, enabling you to measure engagement and evaluate the performance of your SMS campaigns without any extra setup.

App Push messages

Use Firebase with Reconnect to send personalized push notifications to users’ mobile devices. The content you configure in the App Push editor must include a Firebase-compatible payload for Android and iOS. Dynamic Yield standard Reconnect templates match Firebase’s requirements.

The push notification can include the following:

• App icon (not editable)
• Title
• Body
• Image
• Redirect link

Sample JSON payload:

{
  "token": "${User identifier}",
  "notification": {
    "title": "TITLE",
    "body": "BODY",
    "image": "IMAGE_URL",
    "click_action": "REDIRECT_URL"
  },
  "data": {
    "tracking": "${Push tracking}"
  }
}

Use variables for user data, product recommendations, and trigger details. Learn more about using variables.

Web Push messages

Use Firebase with Reconnect to deliver personalized browser notifications. The content you configure in the Web Push editor must match the Firebase format for both desktop and mobile browsers. Dynamic Yield standard Reconnect templates match Firebase’s requirements.

The push notification can include the following:

Sample JSON payload:

{
  "token": "${User identifier}",
  "webpush": {
    "notification": {
      "title": "TITLE",
      "body": "BODY",
      "image": "IMAGE_URL",
      "actions": [
        {
          "action": "BUTTON1_ACTION",
          "title": "BUTTON1_TEXT"
        }
      ]
    },
    "data": {
      "url": "BUTTON_URL",
      "tracking": "${Push tracking}"
    }
  }
}

Note: Some browsers, such as Safari, do not support all features (for example, large images).

Use variables for user data, product recommendations, and trigger details.  Learn more about using variables.

Preview Web Push notifications

You can preview web push notifications in the Design tab of the Reconnect content editor. The preview simulates Chrome on macOS (desktop) and Chrome on Android 14 (mobile).