The Impressions Report provides Financial Institutions (FIs) with a record of the exact content each user viewed in their email campaigns. This report is designed to meet compliance and regulatory requirements, ensuring banks can provide proof of communications served to their cardholders in case of questions, disputes, or complaints.
While the Daily Activity Stream covers raw interaction and attribution data, the Impressions Report goes a step further by:
- Capturing impressions at the variation level per user (CUID).
- Storing a copy of the actual creative (image) that was served in the email.
- Providing a downloadable export with all required impression details.
For details on export setup, S3 access, and data ingestion options, see the Daily Activity Stream article.
Report scope
- Channel: Email only (no push, mobile, or destination pages at this stage)
- Applications: Breeze and Experience Email
- Vertical: Financial Institutions only (not available for retail)
- Campaigns: Supports both Dynamic Content and Product Recommendation block
- Multi-block campaigns: Each block impression is recorded as a separate line in the report
Data included in the report
The following fields are included for each impression in the report:
| Field | Description |
|---|---|
| Impression datetime | Timestamp when the impression occurred |
| CUID | Customer’s unique identifier |
| Campaign name | Name of the campaign |
| Campaign ID | ID of the campaign that served the variation |
| Variation name | Name of the variation, including A/B test variation names |
| Variation ID | ID of the served variation |
| Slot ID | For Product Recommendations and Banner Grids—the ID of the slot containing a SKU or image. There is one row per slot ID in the report for any given content block. |
| Image URL | Direct link to a copy of the exact creative (image) the customer saw |
Every impression corresponds to one row in the report.
Report format and retention
- Format: CSV
- Frequency: Daily export
- Storage: Exported to a secure, section-specific Amazon S3 bucket
- Retention: Files are stored for 30 days before expiration
Activating the Impressions report
- Go to Settings › General Settings.
- Enable Impressions Report.
- Copy the S3 bucket path and credentials displayed on screen. ⚠️ These are shown only once. If lost, regenerate credentials from the settings page.
- After activation, exports are generated automatically, starting the following day (if the campaign has received impressions).
Accessing the data
Accessing the exported files works the same way as the Daily Activity Stream:
- Download manually via AWS S3 sync (see the Daily Activity Stream article).
- Or set up an automated pipeline to ingest CSV files into your analytics environment (for example, BigQuery, Snowflake, or Redshift).
Sample use cases
- Regulatory compliance: Provide proof of communications a customer received when required by regulators (for example, LGPD in Brazil, Canadian banking compliance).
- Customer service: Quickly answer cardholder questions or disputes regarding offers or content seen in an email.
- Audit trail: Maintain historical records of communications served at the variation level.
Notes and limitations
- Report is FI-only; not available for other verticals.
- Channel is limited to Email. Push, mobile, and destination page impressions may be considered in future versions.
- Reports are stored in S3 only; there is no preview available in Experience OS.