The Click Elements Report provides a granular breakdown of how users interact with individual clickable elements within Acquisition and Destination pages.
It identifies which specific buttons, links, or images users click within a page, enabling teams to understand where engagement occurs and diagnose layout effectiveness, CTA placement, and user navigation behavior.
To access the report, navigate to the Variation Performance report (Acquisition or Destination pages) and enable the CTR metric; the breakdown appears at the bottom of the report below Block Performance.
Data Included in the Report
The report breaks down engagement at the clickable element level within each variation.
Within each Variation, the following fields are included:
| FIELD | DESCRIPTION |
| Variations | Identifies the variation name where the element appears |
| Blocks | A modular section on a landing page that groups related elements like banners, buttons, and links. It serves a single purpose or action within the page |
| Click Element | Any interactive component—such as a button, text link, or image—that a user can click to trigger an action or navigate. This enables clicks to be attributed to the exact element |
| Clicks | Total number of clicks recorded for that element |
| Share of Clicks | The percentage of total clicks within the variation attributed to that element, helping identify which components drive the most interaction |
Best Practice: Give Each Clickable Element Its Own Link Variable
For accurate reporting in the Clickable Elements section, make sure every clickable element on the page (buttons, CTAs, text links, icons, etc.) has its own unique link variable — even if several elements lead to the same URL.
If two elements share the same variable, their clicks will be merged in the report, making it impossible to determine which element users actually clicked.
Example
If your page includes:
• A “Learn More” button in the header
• A “Go to Homepage” link in the footer
• A “Help” text link in the body
Give each element its own variable, such as:
header_learn_more_link
footer_homepage_link
body_help_link
This ensures each element appears separately in the Clickable Elements report, allowing you to understand exactly where engagement occurs on the page.
Sample Use Case
Diagnosing CTA Placement on a Credit Card Acquisition Page
A bank launches an Acquisition Page campaign promoting a new rewards credit card. The page includes multiple clickable elements designed to guide users toward applying:
• A Hero CTA – “Apply Now” button at the top of the page
• A Rewards Details link within the benefits section
• A Rates & Fees link near the application section
• A Footer CTA – “Start Application”
The Variation Performance report shows a 7% CTR, indicating healthy engagement.
However, the Clickable Elements Report reveals how users actually interact with the page:
| Element | Share of Clicks |
|---|---|
| Hero Apply Now button | 21% |
| Rewards Details link | 46% |
| Rates & Fees link | 24% |
| Footer CTA | 9% |
Insight
Most users are engaging with product information before initiating the application, indicating they are still evaluating the credit card’s value.
Optimization Decision
The team decides to:
• Move key rewards highlights higher on the page
• Add an additional Apply Now CTA directly after the benefits section
• Simplify CTA messaging to reduce hesitation before applying
These changes better align the page structure with how users research financial products before converting.