The Recommendations Report

The Recommendations report provides a birds-eye view of the performance of your recommendations program. It enables you to see the monetary impact of recommendations on your site over time, and to compare results by page type and campaigns.

To access the report, go to the Dashboard and click Full Report in the Recommendations tile. 

Report structure

Overview

The visualization at the top of the report includes the following metrics:

• Direct and assisted revenue, and what percent this makes up of the total site revenue. 
• Direct purchases: The number of purchases that include at least one recommended item that was clicked in a recommendation campaign, and the share of these purchases out of the total number of site purchases.
• CTR of all recommendation campaigns (total clicks on recommended products / total impressions).

You can view these metrics over time at monthly, weekly, or daily resolutions. Click any metric to plot it over time in the line chart.

Direct revenue by page type 

The next group of visualizations breaks down direct revenue by the page types that contain recommendation widgets. The page type is based on the page type attribute selected during the creation of the recommendation campaign. Email campaigns appear under Email. The Other page type includes campaigns set to run on Any Page page types, campaigns served via client-side APIs, or served via Dynamic Yield modules that are not recommendation campaigns (such as overlays).

Campaigns and strategies

These tabs provide a breakdown of the performance of each campaign or strategy. You can view direct revenue, impressions, clicks, and CTR. You can also see the direct revenue per 1000 impressions ratio to evaluate which campaign or strategy is generating the most revenue relative to its exposure.

Adjust the direct attribution window

By default, direct revenue uses an attribution window of 30 days. This means that if users click a recommended item and purchase it within 30 days, the purchase value will be included in the direct revenue. However, you can shorten the attribution window using the Direct Attribution Window dropdown. All metrics that use direct revenue will be affected (for example, % of total revenue and direct revenue / 1000 impressions).

FAQs

Why do I see no data for a page type I know recommendations are served on?

The Page Type breakdown displays results based on the page type as defined in the campaign settings. If the campaign is set to run on Any Page, and served on the homepage, results appear in the "Other" section.

Why do I see fewer impressions in the Recommendation report than in the Experience report?

Impressions in the Recommendation report indicate that a strategy successfully returned product recommendations. It’s expected that you'll see differences between the impression counts in the Recommendation report and the Experience report for the following reasons:

• Different impression tracking logic
  Variation impressions are recorded as soon as the page loads. Recommendation impressions, however, are counted only when a strategy returns product recommendations. This prevents allocation bias between variations, as the count does not depend on the recommendation response time or success.
• Multiple strategies within a variation
  If a variation serves multiple strategies, each strategy is triggered at page load and sends its own strategy impression event (counted in the Recommendation report). The variation itself, however, sends only a single impression event (counted in the Experience report).
  As a result, the Recommendation report might show more impressions – one per strategy rather than one per variation.