Script-based campaigns
| Campaign type | Use case | Example |
|---|---|---|
| Notification | Trigger subtle messages at the edge of the screen. | Provide visitors who’ve added items to the cart a notification of how close they are to the free shipping threshold. |
| Custom Code | Execute any Javascript codes on the page | Change the order of your navigation bar based on user preferences. |
| Visual Edit | Edit any page with a simple point-and-click editor. | Edit the text and style of your Request Demo button across the entire site. |
| Multi-Touch | Test a set of changes across multiple pages. | Test free shipping vs. 15% off across your entire site. |
| Dynamic Content | Replace or add any in-page element with a dynamic one. | Change the image of your hero banner based on a user’s local weather. |
| Recommendations | Display products based on user activity and other algorithms. | Set your recommendations strategy to the user’s affinity and offer each visitor a unique set of items based on their personal preference and current intent. |
| Overlay | Trigger a prominent pop-up in the mid-screen | Prompt an exit-intent overlay for visitors who added items to their cart and are about to leave your site without making a purchase. |
API-based campaigns
| Campaign type | Use case | Example |
|---|---|---|
| API recommendations | Display the most relevant items based on user activity and algorithms. | Provide visitors who’ve added items to the cart a notification of how close they are to the free shipping threshold. |
| API Custom Code | Use the power of Dynamic Yield testing and allocation, while fully controlling how campaigns are rendered on your site |
Test the order of various homepage elements to maximize user engagement, or application form layouts to increase conversion. |
Get inspired with our Inspiration Library
Experience OS apps provide end-to-end functionality to solve particular business needs in your digital marketing. Visit the Dynamic Yield Inspiration Library to see a wide variety of use cases for various industries, audiences, and campaign types.