Tealium connects customer data across web, mobile, offline, and IoT so you can better connect with you customers. Tealium's AudienceStream customer data platform helps create a unified view of your customers across channels, segment your audiences to power personalized experiences, and orchestrate that data to fuel action and analysis across your digital marketing stack.
The Tealium integration enables you to import first-party data from Tealium AudienceStream into Dynamic Yield to leverage all of your user data when targeting users with personalized experiences.
This works by importing and syncing Tealium AudienceStream audiences in real time to Dynamic Yield using a server-side integration. On the client-side, your on-site visitors are scanned to see if they are in one or more of your Tealium audiences. Once the audiences are synced, you can use them in as targeting conditions.
Install the Tealium integration
- In the Experience OS store, go to Tealium and click Learn More.
- On the Tealium page, click Install.
- Go to Audience Hub › Extensions.
- Select Active from the status dropdown.
- Enter your Tealium Account and Profile and click Save.
Data is synchronized once a day so it might take some time to see the results. Verify that everything is set up by going to Audience › Audience Explorer › conditions and checking for a Tealium Audience option in the dropdown menu.
Limitations
- Only one Tealium account can be enabled per Dynamic Yield account. However, after the account is enabled, the data and audiences from the Tealium account can be shared across all sections within the Dynamic Yield account.
- If your Tealium account includes multiple profiles, you must select one profile to associate with the Dynamic Yield account.