Goals

Goals are significant user interactions that you can use as primary metrics for your campaigns and dashboard. Goals are managed in Assets › Goals.

Goal types

There are several types of goals, determined by how they are triggered:

• Event: When users trigger a specific event (say, completing a purchase). To reduce errors, recently triggered events appear in the dropdown, but you can manually enter the value for new events.
• Click on Unit: When users click a specific unit (say, a Learn More button).
• Page Visit: When users visit a page or multiple pages based on a URL pattern (say, visiting the Shipping Policy page).

Conversion value

This is the monetary value of each conversion. It's used if you want to optimize the revenue from interactions as the primary metric of an experience. You can use:

• A fixed value per conversion.
• No value ($0) per conversion.
• If the goal is based on an event, you can also take the value from the event value attribute (for example, if the goal is based on purchases, each purchase event has a different value).