An audience is a group of users that share a common attribute (behavior, location, user properties, etc.). You can create and save these audiences and use them to:
- Target experiences (e.g. show a promotion for your New Shoe Collection to users that purchased shoes in the past)
- Break down report data (e.g. view the results of an A/B test broken down by mobile users vs. desktop users)
- Export to a third party platform (e.g. export emails of users that are interested in shoes, so you can target them in your email platform)
Creating an Audience
- Go to Audience › Audience Manager and select Add New.
- Select a Conditions that define your audience (e.g. country is France). You can add multiple conditions to define the audience using:
- "OR" between them - to expand the definition (e.g. country is France or Spain), so users can match either one of the conditions.
- "AND" between them - to refine the definition (e.g. country is France and Device category is mobile), so users must match both conditions.
- Set the timeframe for the conditions to be met (AKA lookback window).
- Under the Advanced Settings you can modify how long a user remains in the Audience after they stopped matching the audience condition.
Note: This setting is ignored if:
- Condition contains “At most”, “less than” or “exactly” in its definition.
- Condition is based on user-data feed (CRM)
- Affinity condition - Click "Save Audience". Users that currently meet the conditions will immediately be assigned to the audience.
Audience Explorer
If you're not sure which audience to create, you can go to the "Audience Explorer" and use the conditions to get immediate information about a group of users without having to create an audience. By setting the conditions, you can see the segment size, performance (e.g. conversion rate, AOV), and properties (e.g. device type breakdown, geolocation) based on a given timeframe.
You can compare your results to any existing audience using the "Compare to" dropdown, and choose the audience you want to compare to.
If you like your results, click Create Audience to create a new audience with the conditions you specified.
Saved Audiences and their reports are accessible from Audiences › Audience Manager.
Audience Conditions
| Behavior | |
|---|---|
| Affinity | Users who expressed interest in a specific product property (e.g. blue color, men's category). Interest is measured by interactions with products such as views, adds to cart and purchase events. Learn more. |
| Number of Pageviews | Users who made a specific amount of pageviews. |
| URL Visit | Users who visited specific pages on your site. You can use the settings is, is not, contains, or does not contain to define the URL. You can also define it using a regular expression, but in this case you should uncheck Ignore URL Parameters. |
| Product Viewed |
Users who made a specified number of product views. You can consider all product views, or just products with a specific property (e.g. products that belong to the category "women"). Note: A limited set of properties are available here. You can view which properties are available at the top of your Product Feed page. To add an additional property, speak to your Customer Success Manager. |
| Category Page Visit | The current page is a category page or a specific category page (e.g. Jackets, Shoes). |
| Homepage Visit | Users who visited the homepage of your site. |
| Products Added to Cart |
Users who triggered a specified number of add to cart events. You can consider all add to cart events, or only events with a specified property (e.g. of items whose color is black). Note: A limited set of properties are available here. You can view which properties are available at the top of your Product Feed page. To add an additional property, speak to your Customer Success Manager. |
| Products Purchased |
Users who made a specified number of purchases. You can consider all purchases, or only purchases of products with a specified property (e.g. of items whose color is black). Note: A limited set of properties are available here. You can view which properties are available at the top of your Product Feed page. To add an additional property, speak to your Customer Success Manager. |
| Products Purchased Offline |
Identified users who made a specified number of purchases offline. You can consider all purchases, or only purchases of products with a specified property value. Offline purchases can be reported using an Offline Purchase data feed. For details, see Importing Offline Purchase Data. Note: A limited set of properties are available here. You can view which properties are available at the top of your Product Feed page. To add an additional property, speak to your Customer Success Manager. |
| Purchase Value | The total value of purchases made by the user in the selected timeframe. |
| Event Trigger | Users who fired a specific event, regardless of the event properties. |
| Event Trigger by Property | Users who fired a specified event with a specified property value. For every event, you can also fire properties with additional information. For example, in an event of "Rating", you can also add a property of the number of stars. |
| Goal Conversion | Users who have fulfilled the conditions of a defined goal. |
| Unit Click | Users who have clicked on a Dynamic Yield Unit. |
| Dynamic Link Click |
Users who have clicked on a specific Dynamic Link defined in this Dynamic Yield account. |
| Traffic Source | Users arriving via a specific traffic source such as Direct, Paid Search, Referral, Search or Social. For more details, see Traffic Sources. |
| Referring Domain | Users who were referred to your site by a certain domain. |
| Technology | |
| Device Category | Users visiting your site on a desktop, tablet, and/or smartphone. |
| Operating System | Users with a specific operating system such as iOS 10, Windows 10, or Linux. |
| Browser | The user's current browser type (e.g. Chrome, Firefox). |
| Screen Resolution | Users with Low (1024px and below), Medium (1025-1365px), and/or High (1366px and above) screen resolutions. |
| Geo Location | |
| Country | The country that the user is located in. |
| Region/State | The region and US state that the user is currently located in. |
| City | The city that the user is located in. Only major cities are supported. Location is determined by IP, and accuracy varies between 70%-90%. |
| User Properties | |
| Audience | Users who belong to another Dynamic Yield audience created in this Dynamic Yield site. |
| Shared Audience | Users who belong to a Dynamic Yield audience that has been shared from a different Dynamic Yield site. |
| First-Party Data | Users with a specific property based on first-party data (e.g. your CRM). This requires onboarding this data to Dynamic Yield. Learn more. |
| Predictive (Early-Access) | |
| Probability to Purchase This early-access program is currently closed. Contact your Customer Success Manager for more info. |
Users with a specific probability to purchase in the next 7 days. This prediction is based on similar users behavior. To check if this condition can be enabled on your account, contact to your customer success manager. |
Audience Report
The audience report allows you to learn about the size of the audience, its impact on your business metrics, and the behavior of users in the audience. While users enter audiences in real-time, the reports are not real-time and are updated once per day.
To view an audience report, go to Audience › Audience Manager and click an audience.
Report Metrics
Different metrics appear for different verticals. You can customize some of the metrics that are displayed in Settings › General Settings › Primary Metrics. To learn more, see Customized Dashboard and Audience Reports Top Metrics.
| Metric | Meaning |
|---|---|
| Users | Number of users that belong to the audience and their percentage from total users in the site. |
| Purchases | Total number of purchases of users in the audience, and the share of purchases of the entire site. |
| Conversion Rate | Total number of users who purchased in the audience / total number of users in the audience, and how it compares to the site average (i.e. all users). |
| Revenue | Total purchase revenue of users in the audience, and the share of total site revenue. |
| Revenue/User | Total purchase revenue of users in the audience / total number of users in the audience, and how it compares to the site average (i.e. all users). |
| Avg. Order Value | Total purchase revenue of users in this audience / total number of purchases by users in this audience ,and how it compares to the site average (i.e. all users). |
| Number of Pageviews | Total number of pageviews by users in the audience, and the share of total site pageviews. |
| Pageviews/User | Total pageviews of users in this audience / total number of users in the audience, and how it compares to the site average (i.e. all users). |
| Traffic Sources / Top Referring Domains |
The percentage of users in the audience that came from each traffic source, and how it compares to the site average (i.e. all users) Note: Percentages can exceed 100%, if users in the audience visited the site more than once from different traffic sources. |
| Device Type / Browsers |
The percentage of users in this audience that are using each device type and browser. Note: Percentages can exceed 100%, if users in the audience visited the site more than once from a different device/browser. |
| Top Countries / Map View / Top US States | The percentage of users in the audience in each location. |
| Goals | Number of times users from the audience converted each one of your goals, the total revenue, the number of users that converted, and the conversions per user. Each metric is compared to the site average (i.e. all users). |
| Events | Number of times users from the audience triggered each one of your events, the number of users that triggered the event, and the number of events per user. Each metric is compared to the site average (i.e. all users) |
Tip: You can gain more value from the report by comparing an audience to a different audience (e.g. mobile vs. desktop). Click the Compare to drop-down menu at the top right of the report, as well as from the main Audience table, and select an existing Audience.
Out of the Box Audiences
The following audiences already exist in your account while it is created:
- Referral Traffic
- Paid Search Traffic
- Search Traffic
- Direct Traffic
- Social Traffic
- Desktop Users
- Tablet Users
- Mobile Users
- Purchased in the Past Month (for eCommerce only)
- Purchased in the Past Year (for eCommerce only)