Dynamic Yield recognizes the importance of consumer privacy and is committed to ensuring that privacy is built into our products and services. Dynamic Yield is ISO 27701 compliant.
Dynamic Yield also provides you with tools to enable you to comply with data privacy regulations in your role as data controller. You remain responsible for complying with privacy and data protection laws applicable in your jurisdiction (e.g., GDPR, CPRA). This document does not constitute legal advice.
How we process users’ personal data on behalf of our customers
The Dynamic Yield script generates and manages a unique and random ID for each user who visits your website (DYID). This script relies on Local Storage and cookies for storing this value on the user's browser. The cookie is referred to as DYID and is saved with the key _dyid.
Dynamic Yield does not track users across multiple websites. The DYID is unique to each user on each website. If a user visits two different websites that have Dynamic Yield scripts, two DYIDs are generated for that user. We do not associate the two DYIDs with each other.
How we process user email addresses
Dynamic Yield may collect user email addresses whenever our customers provide those to us. When we receive an email address that identifies a particular user, we typically hash the address before storing it to protect the user's privacy.
The feeds are provided to us by you, our customer (the website owner), and consist of one column of user email addresses (see Opted-In User Email Addresses). Dynamic Yield then hashes these email addresses and checks for matches among identified users. The unhashed email addresses are stored separately from other Dynamic Yield data in an isolated location.