The Shopping Muse Conversations dashboard helps you understand what shoppers are asking, how Shopping Muse responds, and where you can improve the experience. The dashboard provides a view of full conversations (shopper messages and agent replies), with sorting and filters to help you quickly find the most meaningful interactions.
Access the Conversations dashboard
To enable the dashboard:
- In Experience OS, go to Settings › Data Privacy.
- In the Enable Shopping Muse Conversational Analytics area, click Start Collecting Data.
(This is also where you disable the dashboard, if needed)
You can now access the dashboard in Shopping Muse.
! Conversations might take up to 24 hours to appear after data collection is enabled
When the Conversations dashboard is enabled:
- Conversation data is retained for one year
- The dashboard updates once daily
When the Conversations dashboard is disabled:
- New conversation data is not collected
- Previously collected conversation data is retained and is not deleted
- The Conversations dashboard itself is no longer accessible
Privacy
If you use the Dynamic Yield Active Cookie Consent method for privacy management, Shopping Muse only collects messages when:
DY.userActiveConsent = { accepted: true }
Shopping Muse conversations
Conversation definition
A Shopping Muse conversation is defined as all messages associated with the same chatId.
For Shopping Muse to correctly aggregate messages into conversations, make sure to correctly implement chatId, as described in our Developer Docs Shopping Muse guide.
Conversation data
Each conversation includes the following data:
- Shopper text messages
- Agent text responses
- Product recommendation carousels included in agent responses. These include:
- Product images
- Product names
Important: The product recommendation view is intended to reflect the items recommended by the agent. It is not intended to replicate the exact Shopping Muse appearance or shopper experience.
Filters
The following filters help you narrow down the list of conversations to those most relevant to your analysis.
| Filter | Description |
|---|---|
| Audience | Select from all audiences defined in the section. Because conversations are enriched with the audiences a shopper belongs to when the first message in the conversation is sent, filtering by audience returns conversations where the shopper belonged to that audience at that time. |
| Page Type | Based on page context implementation. Supported values include: Homepage, Category, Product, Cart, and Other. Each conversation is assigned a single page type based on the shopper's location when the first message in the conversation was sent. |
| Product Recommendation Widget | If at least one agent message in the conversation included a product recommendation widget, the conversation is tagged as having shown products. |
| Number of User Messages | A range filter based on the number of shopper messages in the conversation. Agent responses are not included in the count. |