Experience App is an Experience OS app that enables you to personalize and optimize your native mobile app experiences using API campaigns. With Experience App, you can connect your app data with CRM, web, and email channels to power experiences that drive action and improve retention.
Experience OS unifies your customer experience across channels. This means that, for example, if a user browses a product category for the first time on your mobile app (say, shoes), and then their next visit is to your website, they'll see recommendations for shoes, even though this data was never accessed on the website. The user is added to the applicable audiences, and their affinity profile is updated. This provides your users with a better experience, while driving your business goals forward.
Prerequisite
Implementation of either our Experience API or Mobile SDKs (coming soon).
Install Experience App
- In Experience OS, go to Add Apps & Extensions › Experience App
- Click Learn More and then Install.
Experience App now appears on your Experience OS app dashboard.
Working with Experience App
Experience App supports custom code campaigns and recommendation campaigns, leveraging all of the tools in the Dynamic Yield personalization ecosystem, including audiences, affinity profiling, and third-party integrations, say, for analytics or CRM.