The FullStory connector is an Experience OS extension that enables you to gain valuable insights, optimize, and enhance your Dynamic Yield campaigns using the FullStory analytics platform.
FullStory is a first-party data platform that combines product analytics with qualitative session insights.
The Fullstory connector enables you to fire Fullstory events when users are served any Dynamic Yield campaign. In your Fullstory account, the connector enables you to filter reports and session recordings of users who were served a specific campaign, experience, or variation, and gain additional insights into the Dynamic Yield reports.
Install the connector
- In the Experience OS store, go to Fullstory and click Learn More.
- On the Fullstroy page, click Install.
After you install the Fullstory connector, it appears in your extension library in Web Personalization. In this view, you can disable and enable the connector as needed.
View Dynamic Yield campaigns in your Fullstory account
Your campaigns appear in your Fullstory account as custom events. Each event includes the names of the campaign, experience, and variation. For example: “Hero Banner - Men - Variation 1”.
You can use the connector to search and segment your sessions. For example, if you’re testing a new layout page, you can view recordings only of users who were served with the variations, and see how they interacted with the new page.
Disable Fullstory for individual campaigns
By default, the connector triggers Fullstory events for all of your campaigns. However, you can disable (and re-enable) it for individual campaigns using the Track campaign performance toggle in the Create Campaign screen. Note that if you have the Analytics Platform Integration connector installed, it will stop sending events to that extension as well.