Primary audiences help you adopt a long-term strategic approach to your personalization program. You can identify your most important audiences, and then easily target them and personalize for them, and analyze site performance in terms of these focused audiences.
Primary audiences are "always first". This means they appear first and are the most accessible in audience selection menus everywhere within the Dynamic Yield console.
Create and manage primary audiences
- Navigate to Audience Manager > Select your Primary Audiences.
- From the dropdown, select one of your defined audiences to make it primary.
A widget for the audience appears in the Audience Manager, providing information about the audience.
- Optionally, you can upload an image and add a description. Click the plus icon to add up to 4 primary audiences.
You can also define an audience as primary (or remove it from your primary audiences) from the Options menu in the audience's row in the Audience Manager.
Target primary audiences in experiences
When you create targeting conditions for an experience, your primary audiences appear first in the audiences dropdown.
View primary audience performance on the dashboard
Your dashboard now includes a Primary Audiences area.
Here you can see a summary of your primary audiences, and also access the Audience Manager and Audience Explorer to manage them as needed.
Identify personalization opportunities in A/B tests
Every A/B test report includes an out-of-the-box widget with the leading variation for each of your primary audiences, enabling you to create targeted experiences with the winning variations.