Primary Audiences

Primary audiences help you adopt a long-term strategic approach to your personalization program. You can identify your most important audiences, and then easily target them and personalize for them, and analyze site performance in terms of these focused audiences. 

Primary audiences are "always first". This means they appear first and are the most accessible in audience selection menus everywhere within the Dynamic Yield console. 

Create and manage primary audiences

1. Navigate to Audience Manager › Select your Primary Audiences. 
   
2. From the dropdown, select one of your defined audiences to make it primary. 
   
   A widget for the audience appears in the Audience Manager, providing information about the audience. 
    
3. Optionally, you can upload an image and add a description. Click the plus icon to add up to 4 primary audiences.
   

You can also define an audience as primary (or remove it from your primary audiences) from the Options menu in the audience's row in the Audience Manager.

Target primary audiences in experiences

When you create targeting conditions for an experience, your primary audiences appear first in the audiences dropdown.

View primary audience performance on the dashboard

Your dashboard now includes a Primary Audiences area.

Here you can see a summary of your primary audiences, and also access the Audience Manager and Audience Explorer to manage them as needed. 

Identify personalization opportunities in A/B tests

Every report includes a widget that summarizes the results of the test for the overall traffic and your primary audiences, highlighting whether a variation was declared a winner, and whether different audiences prefer different variations, motivating further targeting.

The widget presents:

• The size of each primary audience as a percentage of the overall traffic.
• The name of the winning variation, if any.
• The uplift of the winning variation (if there is a control group or a baseline was selected).

Note: the widget is currently displayed only in A/B tests.

Check out our Rooted Personalization Hub for additional reading about primary audiences, some best practices, and usage inspiration.